When one decides to market their product, there are a lot of factors to counter in before making the decision as to how they will be advertising it. There needs to be a budget decided for the same, and the creative team needs to come up with attractive and effective slogans to capture people’s interest. Once all of this has been decided, different methods can be adopted to advertise one’s product.
Newspapers/Periodicals
Advertising in a newspaper, magazine or a periodical is a very old practice that is still quite effective in its reach. A lot of people still prefer reading newspapers over reading news on their phones or listening to it on their television. Additionally, a lot of places with waiting areas as well as flights have magazines that people go through, making them a suitable medium to place advertisements in.
Television
Television is one of the most expensive methods of advertising, though also one of the most effective. TV Ads reach a very large audience and, if made catchy, can also spread like wildfire and become viral. There is also the added advantage of signing a celebrity to star in the advertisement that would catch the attention of even more people since the presence of a celebrity pulls in their fan base as well and also instills a sense of trust when the celebrity endorses your product.
Website
A lot of websites give space for advertisements that allow you to pay and have your product or business printed on their website so that their users can get familiar with your work. For instance, at the beginning of a video, YouTube usually places an ad and allows the user to skip after five seconds in certain cases, thus not making the user watch the entire video but also making them familiar you’re your product. Additionally, there are also a lot of websites like Smarter Solo Ads that allow you to advertise your product at a reasonable rate, thus allowing you to attract more customers through click baits and by building a sense of curiosity.
Hoardings
Hoardings on roadsides or on buildings are extremely eye-catching and prove to be a great way of marketing one’s products. Hoardings are huge and hard to miss and are still used by a lot of companies to announce new products, sales, and other attractive offers that they have. It is also a great place to advertise the upcoming movies or soap serials.