Is your website a burden rather than an asset? Is your bounce rate pretty high? Then these tips might help you get back on track and convert potential visitors into paying customers. Bounce rate is the rate at which customers leave a website without buying anything. This rate determines how much business your website is doing for you. A higher bounce rate is a sign that something is wrong with your website. Maybe it is not optimized properly or the look and feel is too old, either way, these tips will help you narrow down the cause for your higher bounce rate and essentially fix the problem at its source.
1- Load Times
Check your websites load times. Is your server slower than usual? Or are you experiencing issues due to a heavier page on your website? All of these could indicate a reason for your higher bounce rate. Remove all the unnecessary clutter from your web pages, make sure you keep ads to a minimum and if you are embedding videos and images, make sure they are thoroughly optimized to appear on all mobile devices. Nobody likes to wait for a site to load, especially in this world of fast paced internet. Optimization could seriously help you decrease your bounce rate. If you are looking for services of web design Kansas city, then you should check out leapfrog design. They offer simple, cheap yet effective solutions for all your web design needs.
2- Plan and streamline the process.
Think about the user when designing your website, keep their needs and ease in mind. This will help you design a website that is easy to use and has a lower bounce rate. Most people just get a website design without actually going through theirs and the user’s needs. In case you plan on selling products through your website, make sure that the process to place the order is as simple as possible. This will ensure that any potential buyer does not shy away from his or her purchase due to discrepancies in your ordering process or slow loading times. As these things often create distrust in the minds of consumers.
3- Social Media Integration
Everybody uses social media now a days and it is the most common way in the world people share digital content and web pages with each other. Having dedicated Social Media buttons will ensure that your web pages get shared as much as possible.
4- Fonts and Color Schemes
Colors dictate our lives more than you could ever imagine. Years of research and dedicated studies have yielded enough data to use colors as subtle triggers to put your mind at ease. Consider all the major social media sites or apps, they all have a dedicated color that is easy on the eyes and does not intimidate you despite the complicated service that it belongs to. For Facebook its dark blue, Twitter is sky blue, Whatsapp is Green, Skype is sky blue and so on. These color schemes are not their by chance, they help provide a welcoming environment for all its visitors. Same is the case with fonts, stick to simple easy to read fonts and you will not be driving customers away simply because of the look of your website anymore.
These tips combined with a simple yet easy to use website will ensure that your bounce rate goes down in no time.