Some people consider Pinterest to be a Social Media platform but we tend to disagree. It is a content discovery platform along the lines of StumbleUopn. However, its algorithms are much more effective in identifying the best content that is out there on the Internet and bringing it to your feed. As a Wedding Photographer, you are in the creative content field and this means that Pinterest is a great platform to showcase your skills. Moreover, once you establish yourself as a good brand on Pinterest, you can be sure that you will be getting some top quality leads from the platform as well. Let us now understand why Pinterest is an ideal platform for Wedding Photographers and see how you can leverage its reach to bring in top quality leads.
Demographic:
The most important factor that contributes to Pinterest being a great platform for LA wedding photographers to showcase their work is that Pinterest is dominated by young women. They make up for over 60% of the users on Pinterest. This means a lot of these young women are looking for gorgeous dresses, jewellery, etc. That is where your photos can come in handy. You can showcase the beautiful brides you’ve photographed and maybe drop in hints about the dress and type of jewelry that they are wearing. This will instantly make you a popular person to follow on Pinterest. When you start adding location to your images and posts, then you can be sure that women who are actually looking to hire wedding photographers will find you.
Links:
Pinterest allows you to link any content back to your own website. This means that you can funnel in interested people from Pinterest to your website, where you can showcase them your entire gorgeous portfolio. You can also give them a way to contact you directly from your website. Moreover, the links from Pinterest will also serve as backlinks to your website and help you in improving your search engine rankings for relevant search terms.
Group Boards:
Pinterest has a unique feature called Group Boards where you can collaborate with other people in your field to curate and provide top-quality content for people who will be interested. This collaboration will enable you to establish yourself as a top-quality Wedding Photographer and also help other budding photographers to develop their skills. The content in group boards has a wider reach and you can be sure that it will bring in much better leads over time.