In today’s ever changing and ever evolving marketing industry it is natural to wonder if tried and tested marketing techniques are still relevant. Marketing techniques such as Search Engine optimisation or SEO. Some people, probably in panic due to all the talk around it, wonder if Search Engine optimisation is dead. Why all this is mostly speculation is something that this article aims to explore. We will discuss SEO techniques and how they affect your visibility and if their effect is something that is wearing off.
The first reason why people believe that Search Engine optimisation is dead is because of social media marketing. In the age of Instagram Twitter and Facebook most brands with the big budget will choose to spend more on a more instant form of marketing like Instagram as opposed to something like SEO that takes time to show results. Not to mention social media marketing is also a lot easier and has a significantly larger reach than Search Engine optimisation. For example if you pay an influencer to post something on Instagram handle the post will get thousands of views in a few days as a pose to something likes Search Engine optimisation which will take a few months to do this but the question is which one is a more durable form of advertising. The answer of course is Search Engine optimisation because nobody will repeatedly go to an influencers Instagram page to specifically view that one post. More importantly social media views don’t always translate to sales. Not all the people who view the product will buy it. On the other hand Search Engine optimisation makes sure that your website pops up every single time someone enter the relevant keywords and more importantly Search Engine optimisation make sure that people coming to your website are potential customers and not just random view was scrolling down their social media. So in the long term not only in Search Engine optimisation more important it is also highly cost-effective. For instance a firm like Boston SEO company will charge you less than half the amount of what you will spend in influencer marketing consistently over the years. It will also be a one time investment as opposed to influencer marketing why you will have to keep spending constantly to make sure your product is live on the social media.
In conclusion Search Engine optimisation is not dead. It is still relevant and it is one of the most durable and low cost options of marketing out there.